Who we are
Social Resonance Lab is a collaborative research studio exploring how ethical storytelling fosters human connection.
Through partnerships, creative inquiry, and experimentation, we seek to understand how stories can be told in ways that build empathy and trust.
Our Research Agenda
All of our work ties back to one central question: How can ethical storytelling foster deeper human connection and social cohesion in an era of fragmentation and distrust?
Areas We Are Exploring
1. Foundations & Definitions
What does it mean for storytelling to be ethical?
How do different disciplines (philosophy, communication, anthropology, design, and more) define and approach ethical storytelling?
What responsibilities do storytellers have to subjects, audiences, and communities?
2. Mechanisms of Connection
Why do stories have such power to shape empathy and belonging?
How do narrative structures (myth, metaphor, testimony, performance) influence connection?
What distinguishes stories that divide from stories that connect?
3. Context & Power
How do power dynamics shape who gets to tell stories, and how those stories are received?
What ethical tensions arise when stories are told across differences (cultural, linguistic, lived experience, etc.)?
How does the digital landscape (social media, AI-generated content, virality) complicate or enable ethical storytelling?
4. Practice & Experimentation
What practical methods can organizations and creators use to embed ethics into their storytelling?
What can we learn from communities, artists, or movements already experimenting with ethical narrative forms?
How do experiments in storytelling impact trust, empathy, and connection in measurable or felt ways?
5. Future Directions
How might ethical storytelling practices evolve as technologies (AI, immersive media, etc.) reshape the narrative landscape?
Can ethical storytelling significantly help to address large-scale global challenges?
What frameworks or principles could guide storytellers toward connection in a fractured world?
